Partypolist, a store that sells party supplies, sends discount coupons to its regular customers before Christmas and Halloween every year. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

Question

Quizplus · Accepted Answer

The relationship era focuses on building long-term relationships with customers, and sending discount coupons to regular customers is a strategy to maintain and strengthen these relationships.

Partypolist, a Store That Sells Party Supplies, Sends Discount Coupons