Which of the following statements is true of customer relationship management (CRM)?
A) CRM can be done without collecting, managing, and applying data.
B) CRM removes the possibility of having a limited relationship with one's customers.
C) CRM works best when marketers combine marketing communication with one-on-one personalization.
D) CRM increases seller-customer relationship by decreasing the value of the seller's product against that of its competitors'.

Question

Quizplus · Accepted Answer

CRM is most effective when it combines marketing communication with personalized interactions, allowing businesses to tailor their approach to individual customer needs and preferences.

Which of the Following Statements Is True of Customer Relationship