_____ is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value.
A) Customer relationship management
B) Cognitive dissonance
C) Customer-based segmentation
D) Customer centricity

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value.

_____ Is the Ongoing Process of Acquiring, Maintaining, and Growing