Arnoury, a car service station, takes feedback from clients after servicing their cars, which gives the clients a sense of importance. Arnoury's management also ensures rectification and improvement of its services based on clients' feedback. Which of the following marketing strategies does this scenario best illustrate?
A) People marketing
B) Customer relationship management
C) Consumer market segmentation
D) Mass customization

Question

Quizplus · Accepted Answer

This scenario best illustrates Customer Relationship Management (CRM) as it involves collecting feedback from clients to improve services and maintain a good relationship with them.

Arnoury, a Car Service Station, Takes Feedback from Clients After