In the context of customer relationship management (CRM), a firm selling a high-ticket product to a small customer base is most likely to:
A) pursue a full partnership with each of its key clients.
B) develop a limited relationship with its customers.
C) focus less on customer service.
D) exclude its customers from the key aspects of the product development process.

Question

Quizplus · Accepted Answer

A firm selling a high-ticket product to a small customer base is likely to pursue a full partnership with each of its key clients to ensure customer satisfaction and loyalty, as each client represents significant revenue.

In the Context of Customer Relationship Management (CRM), a Firm