Reginald Inc., a well-known automobile manufacturer, advertised the launch of its new solar powered car, Brandon. There was so much hype about the car in the market that thousands of customers prebooked it. However, after the delivery of the cars, several customers complained that the power windows did not work properly in solar power and that the brakes were not up to the mark. In the context of customer satisfaction, which of the following traps does the scenario illustrate?

Question

Quizplus · Accepted Answer

The scenario illustrates the trap of overpromising, where the company created high expectations through advertising, but the product did not meet those expectations, leading to customer dissatisfaction.