Which of the following characteristics of a well-chosen target market states that the people of the target market must be willing and able to spend more than the cost of producing and marketing a product?
A) Limited competition
B) Accessibility
C) Size
D) Profitability

Question

Quizplus · Accepted Answer

Profitability refers to the ability of the target market to generate more revenue than the costs associated with producing and marketing the product, indicating that the market is willing and able to spend sufficiently.

Which of the Following Characteristics of a Well-Chosen Target Market