Altacey, a multinational company that sells consumer durables, divides its target markets on the basis of the density of population in the areas it operates in. It employs more salesmen and spends more money on promotions in cities with high population densities. In the context of consumer market segmentation, which of the following types of market segmentation does Altacey most likely follow?
A) Psychographic segmentation
B) Behavioral segmentation
C) Customer-based segmentation
D) Geographic segmentation

Question

Quizplus · Accepted Answer

Altacey is using geographic segmentation as it divides its target markets based on the population density of different areas.

Altacey, a Multinational Company That Sells Consumer Durables, Divides Its