In the context of primary research tools, which of the following is an advantage of observation research over survey research?
A) It helps you to secure information about what people are thinking and feeling.
B) It allows you to directly interact with your research subject.
C) It allows you to notice what people actually do and not what they say they do.
D) It yields information on consumer motivation and consumer decisions.

Question

Quizplus · Accepted Answer

Observation research allows researchers to see actual behaviors, providing insights into what people do rather than what they claim to do, which is a limitation of survey research.

In the Context of Primary Research Tools, Which of the Following