Black Marbles Resort is a resort in Miami. The members of the marketing department of the resort work hard to develop long-term associations with the resort's customers. They call them to receive feedback about their recent visits to the resort and offer huge discounts on their next visit. In the context of the history of American business, the marketing department is most likely using concepts that were popularized during the _____.
A) entrepreneurship era
B) production era
C) relationship era
D) technology era

Question

Quizplus · Accepted Answer

The relationship era focuses on building long-term relationships with customers, which aligns with the marketing department's efforts to receive feedback and offer discounts for future visits.

Black Marbles Resort Is a Resort in Miami