Monclaire, a chain of luxury hotels, uses social media for promotional purposes. It also maintains a dedicated interactive Web page where customers write detailed reviews and discuss their experiences. In the context of the history of American business, Monclaire most likely belongs to the _____.
A) relationship era
B) entrepreneurship era
C) production era
D) industrial revolution era

Question

Quizplus · Accepted Answer

Monclaire's use of social media and interactive web pages for customer engagement and feedback aligns with the relationship era, which focuses on building long-term relationships with customers.

Monclaire, a Chain of Luxury Hotels, Uses Social Media for Promotional