________ marketing consists of activities undertaken to create, maintain, or change the attitudes and behaviors of target consumers toward an organization.

Question

Quizplus · Accepted Answer

The description matches the definition of organizational marketing, which involves efforts to affect how a specific company or brand is perceived and received by its intended audience. Social network marketing refers to strategies centered on social media platforms, niche marketing involves targeting a specific, specialized segment of the consumer base, location marketing might focus on promoting a business's physical location or proximity to certain amenities or attractions, and concentrated marketing entails directing all or most of a brand's resources into a particular market or product line.

________ Marketing Consists of Activities Undertaken to Create, Maintain, or Change