A company that uses well-known celebrities to help sell its products is using ________ marketing.

Question

Quizplus · Accepted Answer

The use of well-known celebrities to help sell products is an example of person marketing. Person marketing involves using individuals, such as celebrities or professional athletes, to endorse or promote a product or service. The goal of person marketing is to leverage the popularity or expertise of the individual to enhance the perceived value of the product or service. This is often effective in influencing consumer behavior and increasing sales. Interactive and social marketing involve engaging with consumers through digital channels, while internal and organizational marketing focus on building relationships within a company.

A Company That Uses Well-Known Celebrities to Help Sell Its