Question 1

The first step in designing support services is to ________.
A) add new services that will both delight customers and yield profits to the company
B) closely observe the product and pricing strategies of consumers
C) survey customers to assess the value of current services and obtain ideas for new ones
D) prevent brand dilution
E) encourage customers to try new products

Accepted Answer

The first step in designing support services is to survey customers to assess the value of current services and obtain ideas for new ones. This will provide valuable insights into what customers need and want, and allow companies to design a support service strategy that meets those needs effectively. Adding new services without assessing customer needs can lead to wasted resources and ineffective service offerings. Additionally, observing product and pricing strategies and preventing brand dilution are important considerations, but they do not directly address the initial step in designing support services. Encouraging customers to try new products is also not directly relevant to designing support services.

Question 2

A label can identify, promote, and ________ the product.
A) sell
B) assemble
C) package
D) brand
E) describe

Accepted Answer

The answer of A label can identify, promote, and ________...

Question 3

Titan Inc., an automobile manufacturer based in Utah, recently added two new models to its existing line of sedans in order to increase profits and satisfy dealers. This is an example of ________.
A) line filling
B) social marketing
C) market diversification
D) negative brand equity
E) person marketing

Accepted Answer

Line filling refers to adding new products to an already existing product line, and this is exactly what Titan Inc. did by adding two new models of sedans.

Question 4

________ involves designing and producing the container or wrapper for a product.
A) Packaging
B) Patenting
C) Servicing
D) Co-branding
E) Labeling

Accepted Answer

Packaging involves designing and producing the container or wrapper for a product. It aims to protect the product, provide information about the product, and attract customers.

Question 5

Style simply describes the ________ of a product.
A) quality
B) appearance
C) utility
D) durability
E) long-term benefits

Accepted Answer

Style is related to the appearance or aesthetics of a product.

Question 6

Proton Corp. is an automobile manufacturer known for producing efficient, durable, and low-priced cars. Recently, the company launched a new range of luxury cars to broaden its market appeal and to add prestige to its existing line of cars. This is an example of ________.
A) social marketing
B) product line filling
C) product line stretching
D) internal marketing
E) cannibalization

Accepted Answer

This is an example of product line stretching as the company is extending its product range to include luxury cars, beyond its existing range of efficient, durable, and low-priced cars.

Question 7

A good design begins with ________.
A) brainstorming new product ideas
B) making prototypes of the planned product
C) identifying the most suitable and aesthetic packaging
D) brainstorming technical product specifications
E) observing and understanding customers and shaping their product-use experience

Accepted Answer

Observing and understanding customers and shaping their product-use experience is the foundation of user-centered design, which is key to creating successful products. Brainstorming technical specifications, making prototypes, and identifying packaging are all important steps in the design process, but they should come after understanding the target user and their needs. Brainstorming new product ideas can also come after this step.

Question 8

________ refers to freedom from defects and consistency in delivering a targeted level of performance.
A) Performance quality
B) Product style
C) Branding
D) Conformance quality
E) Product design

Accepted Answer

Conformance quality refers to the degree to which a product meets the specified standards and meets customer expectations. It is often represented by the absence of defects and consistency in delivering a targeted level of performance. Performance quality, on the other hand, refers to the overall level of a product's performance attributes or features. Product style relates to the appearance and aesthetic qualities of a product, while branding relates to the ability of a company to create a distinct identity and reputation for itself and its products. Product design refers to the process of designing a product to meet certain specifications or requirements.

Question 9

The major product line decision involves product ________, the number of items in the product line.
A) features
B) line depth
C) line conformance
D) line length
E) packaging

Accepted Answer

Line length refers to the number of items in a product line, thus making it the correct choice. Features apply more to individual products, line depth refers to variety within a specific product, line conformance is not a commonly used marketing term, and packaging is important but not directly related to the number of items in a product line.

Question 10

What are the two dimensions of product quality?
A) consistency and level
B) performance and conformance
C) design and innovation
D) conformance and style
E) feature and design

Accepted Answer

The answer of What are the two dimensions of product...

Question 11

________ involves adding more items within the present range of the product line.
A) Market diversification
B) Brand extension
C) Product line filling
D) Upward product line stretching
E) Downward product line stretching

Accepted Answer

Product line filling involves adding more items within the present range of the product line. This strategy aims to increase market share, satisfy current customers' needs, and maximize sales potential.

Question 12

Features are a competitive tool for differentiating a company's product from competitors' products. Which question are companies LEAST likely to ask in a survey of buyers regarding product features?
A) Which features could we add to improve the product?
B) Which specific features of the product do you like most?
C) How much would (a certain new feature) be worth to you?
D) Which features of the product do you like the least?
E) How do you like the product?

Accepted Answer

The answer of Features are a competitive tool for differentiating...

Question 13

A ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.
A) feature
B) brand
C) line extension
D) package
E) value chain

Accepted Answer

A brand is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service. A feature is a distinctive aspect or characteristic of a product or service. A line extension is a new product that is introduced under an existing brand name. A package is the physical container or wrapping for a product. A value chain is the sequence of activities involved in the production and distribution of a product or service.

Question 14

A product's ________ identifies the product or brand, describes several things about the product, and promotes the brand.
A) line extension
B) portfolio
C) label
D) design
E) feature

Accepted Answer

A label identifies a product or brand, describes information about the product (e.g. ingredients, instructions for use), and promotes the brand. Line extension and portfolio refer to a company's collection of products. Design and feature are elements of a product, but they do not specifically address the identification, description, and promotion of the product itself.

Question 15

A ________ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges.
A) product line
B) line extension
C) private brand
D) multibrand
E) new brand

Accepted Answer

A product line is a group of products that share similar characteristics and are marketed to a similar customer base. These products may function in a similar manner, be sold through the same outlets, or fall within a particular price range. Product lines allow companies to offer a variety of options to consumers while maintaining consistency and brand identity.

Question 16

________ occurs when a company lengthens its product line beyond its current range.
A) Product line filling
B) Product line stretching
C) Co-branding
D) Niche marketing
E) Market diversification

Accepted Answer

Product line stretching is when a company extends its product line beyond its current range, such as adding new products or variations of existing products. Product line filling (A) is when a company adds more items within its current product range, co-branding (C) is when two or more brands collaborate on a product, niche marketing (D) is when a company focuses on a specific target audience or market segment, and market diversification (E) is when a company expands into new markets or industries.

Question 17

Which of the following has become a major packaging concern in recent years?
A) underpackaging
B) legibility of print
C) colors used
D) product safety
E) durability

Accepted Answer

In recent years, product safety has become a major packaging concern due to increasing consumer awareness and government regulations.

Question 18

Which of the following questions is most important for product designers to consider while developing a product?
A) Which specific features of the product do customers like most?
B) How does the product appear to buyers?
C) What are the product's technical specifications?
D) How would customers use and benefit from the product?
E) How can the product be packaged to stimulate instant purchase?

Accepted Answer

Understanding how customers will use and benefit from the product is crucial in order to design a product that meets their needs and solves their problems. This involves considering factors such as usability, functionality, and user experience. While other factors such as appearance and packaging can also be important, they are secondary to the primary goal of creating a product that provides value to the customer.

Question 19

________ contributes to a product's usefulness as well as to its looks.
A) Sensational style
B) Good design
C) Quality
D) Consistency
E) Packaging

Accepted Answer

Good design not only enhances the appearance of a product but also makes it more functional and user-friendly. It takes into consideration the practicality, ease of use, and overall experience of the user. Good design can increase customer satisfaction and loyalty towards the product. Therefore, it contributes to a product's usefulness as well as its looks.

Question 20

The ________ requires sellers to provide detailed nutritional information on food products.
A) Fair Packaging and Labeling Act of 1966
B) Nutritional Labeling and Educational Act of 1990
C) Glass-Steagall Act
D) Commodity Futures Modernization Act of 2000
E) Federal Trade Commission Act of 1914

Accepted Answer

The Nutritional Labeling and Educational Act of 1990 requires sellers to provide detailed nutritional information on food products, including serving size, calories, and various nutrients. The other options listed do not pertain to nutritional information on food products.

Quiz 8: Products, Services, and Brands: Building Customer Value

The first step in designing support services is to ________.

A label can identify, promote, and ________ the product.

Titan Inc., an automobile manufacturer based in Utah, recently added two new models to its existing line of sedans in order to increase profits and satisfy dealers. This is an example of ________.

________ involves designing and producing the container or wrapper for a product.

Style simply describes the ________ of a product.

Proton Corp. is an automobile manufacturer known for producing efficient, durable, and low-priced cars. Recently, the company launched a new range of luxury cars to broaden its market appeal and to add prestige to its existing line of cars. This is an example of ________.

A good design begins with ________.

________ refers to freedom from defects and consistency in delivering a targeted level of performance.

The major product line decision involves product ________, the number of items in the product line.

What are the two dimensions of product quality?

________ involves adding more items within the present range of the product line.

Features are a competitive tool for differentiating a company's product from competitors' products. Which question are companies LEAST likely to ask in a survey of buyers regarding product features?

A ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.

A product's ________ identifies the product or brand, describes several things about the product, and promotes the brand.

A ________ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges.

________ occurs when a company lengthens its product line beyond its current range.

Which of the following has become a major packaging concern in recent years?

Which of the following questions is most important for product designers to consider while developing a product?

________ contributes to a product's usefulness as well as to its looks.

The ________ requires sellers to provide detailed nutritional information on food products.