________ segmentation refers to dividing the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item.
A) Gender
B) Psychographic
C) Occasion
D) Geographic
E) Income

Question

Quizplus · Accepted Answer

Occasion segmentation divides the market into segments based on the specific occasions when consumers are more likely to purchase a product or service. This includes events like holidays, birthdays, weddings, and other special occasions. By understanding the occasions when consumers are more likely to buy, marketers can tailor their advertising campaigns and product offerings to target these specific segments.

________ Segmentation Refers to Dividing the Market into Segments According