Akira Takano, a marketing manager, is about to test the hypothesis that the sale of a particular product will increase exponentially if there is a $5 drop in the selling price of the product. Akira is involved in ________ research.
A) exploratory
B) descriptive
C) causal
D) constructive
E) ethnographic

Question

Quizplus · Accepted Answer

Causal research is a type of research that aims to establish a cause-and-effect relationship between variables. In this scenario, Akira is testing the hypothesis that a $5 drop in the selling price of the product will lead to an increase in sales of the product. By manipulating the independent variable (selling price) and observing the effect on the dependent variable (sales), Akira is attempting to establish a causal relationship between the two variables. Therefore, this is an example of causal research.

Akira Takano, a Marketing Manager, Is About to Test the Hypothesis