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Business
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Principles of Marketing
Quiz 20: Sustainable Marketing: Social Responsibility and Ethics
Path 4
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Question 81
Multiple Choice
Companies emphasizing pollution prevention have responded with ________.
Question 82
Multiple Choice
________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.
Question 83
Multiple Choice
Proposals related to ________ include strengthening consumer rights in cases of business fraud and financial protections, requiring greater product safety, ensuring information privacy, and giving more power to government agencies.
Question 84
Multiple Choice
Nike produces shoes out of "environmentally preferred materials," recycles old sneakers, and educates young people about conserving, reusing, and recycling. Nike is practicing ________.
Question 85
Multiple Choice
________ is an organized movement of concerned citizens, businesses, and government agencies to protect and improve people's current and future living conditions.
Question 86
Multiple Choice
Environmentalists assert that the marketing system's goal should be to maximize ________.
Question 87
Multiple Choice
The proposed right to ________ includes the right to know the unit pricing, the ingredients in a product, the nutritional value of foods, product freshness, and the true benefits of a product.
Question 88
Multiple Choice
Proposals related to ________ include promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption.
Question 89
Multiple Choice
Consumer advocates call for additional consumer rights, including ________.
Question 90
Essay
How do marketers respond to charges of "commercial noise"?
Question 91
Multiple Choice
Which of the following is a selling decision that may be called into question under the law?
Question 92
Multiple Choice
________ is a management approach that involves developing strategies that both preserve the environment and produce profits for the company.
Question 93
Multiple Choice
The two major citizen movements to keep businesses in line are environmentalism and ________.
Question 94
Multiple Choice
At the most basic level of environmental sustainability, a company can practice ________.
Question 95
Multiple Choice
Which of the following is a traditional buyers' right?
Question 96
Multiple Choice
Environmentalism is concerned with damage to the ecosystem caused by global warming, toxic and solid waste, chemically treated food, resource depletion, and ________ along with other issues.