Carry On, Inc., sells different products using a different marketing approach in England than it uses when marketing these products in the United States. This is an example of a ________ strategy.
A)vertical integration
B)focused low-cost
C)global
D)multidomestic

Question

Quizplus · Accepted Answer

A multidomestic strategy involves tailoring products and marketing strategies to suit local markets and preferences, as Carry On, Inc. does by using different marketing approaches in England and the United States.