FarHorizons, Inc., allows Banerjee, a foreign organization, to take charge of both manufacturing and distributing one or more of its products in India in return for a negotiated fee. This is an example of
A)exporting.
B)licensing.
C)a strategic alliance.
D)a joint venture.

Question

Quizplus · Accepted Answer

This is an example of licensing, where a company allows another entity to use its brand, product, or technology in exchange for a fee.