FinePrint, Inc., is a major book publisher in the United States. However, the future of book sales is unpredictable, thereby making FinePrint's position precarious. Which of the following should the CEO of FinePrint do in order to provide the greatest stability for the company?
A) purchase a publishing company specializing in children's books
B) invest in a small chain of books stores and change their names to FinePrint
C) acquire a cosmetics company, an auto parts company, and a baked goods company
D) sign a licensing agreement with a ballpoint pen company
Correct Answer:
Verified
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