Grand Productions has just produced a historical epic film that appeals to the U.S. male audience because of its realistic battle scenes. However, Grand Productions knows that audiences in other countries will be drawn to the film for different reasons, such as its romance or it struggle between classes. Considering this, Grand Productions should give the film an international release using a ________ strategy.

Question

Quizplus · Accepted Answer

A multidomestic strategy allows a company to tailor its products or marketing strategies to fit the unique needs and preferences of different international markets, which is suitable for appealing to different aspects of the film in various countries.

Grand Productions Has Just Produced a Historical Epic Film That