An organization that has been focusing on a target market located in the eastern part of the United States is attempting to decide whether to expand its sales to the West Coast of the United States. Which of the following types of decisions is being made by the organization?
A)intuition
B)nonprogrammed
C)groupthink
D)satisficing

Question

Quizplus · Accepted Answer

A nonprogrammed decision is a decision that is made in response to a unique or novel situation for which there is no established routine or procedure. In this case, the organization is considering expanding its sales to a new geographic region, which is a unique situation for which there is no established routine or procedure. Therefore, the organization is making a nonprogrammed decision.

An Organization That Has Been Focusing on a Target Market