Marco Is Considering Opening a Theater in a Mid-Size City

Marco is considering opening a theater in a mid-size city. However, before he does this, he wants to lower the risk of such an endeavor. Many theaters have opened before but have failed because of financial difficulties. Marco has some experience as an actor and as a stage manager, but this will be his first real foray into the business side of things. To best increase his chances of achieving his goal, Marco should

A) plan the slate of theater productions for the first year based on his gut feeling of what will be successful in this particular community.
B) conduct a survey to determine local cultural tastes, evaluate other cities as options, and search for a central location with a reasonable rent.
C) contact well-known actors who he feels certain will be a big draw in his city's theater-going community.
D) talk to a friend who works for successful theater in another state and take his advice on what shows to choose and how much to charge.