Dontay is the social media manager at the corporate headquarters of a large hotel chain. In a meeting, another manager suggests that Dontay should tell his employees to create fake reviews of competing hotels. "Tell them to make up fake names and say that the other hotels have bedbugs and that the staff is rude," the other manager says. "We need to improve occupancy or the stock price will fall." Why is this suggestion a bad idea?

Question

Quizplus · Accepted Answer

Creating fake reviews is unethical and can damage the company's reputation and trust with customers.

Dontay Is the Social Media Manager at the Corporate Headquarters