NVK Maritime Electronics wants to gain a competitive advantage through innovation. Which of the following would it most likely attempt?
A)installing better computers to assist navigational designers
B)using fewer resources to produce navigational equipment
C)offering repairs of navigational equipment at a discounted rate
D)creating a navigation device never used before

Question

Quizplus · Accepted Answer

Creating a navigation device never used before represents innovation, as it involves developing a new product that can provide a competitive advantage by differentiating NVK Maritime Electronics from its competitors.

NVK Maritime Electronics Wants to Gain a Competitive Advantage Through