Julio's Primary Competitor Has Come Out with a Product Line

Julio's primary competitor has come out with a product line of espresso machines that make espresso faster without a drop in quality. Based on what you know about maintaining competitiveness through agility, what should Julio do?

A) outsource the production of heating elements, thereby lowering costs, but slowing the production process
B) focus on research for a year and eventually produce a new espresso machine better than his competitor's
C) adapt his production process to create espresso machines similar to his competitor's without delaying production
D) keep the production process the same and assume that loyal customers will continue to purchase his brand