Movie Palace is a local cinema and its management team is debating whether or not it should begin tracking customer loyalty.Deborah is a manager who supports tracking loyalty.She should argue that Movie Palace should track loyalty because truly loyal customers love the brand, are zealous in telling others about the brand, and are even willing to pay more for the brand and all it means to them.

Question

Quizplus · Accepted Answer

Tracking customer loyalty can help identify truly loyal customers who are likely to promote the brand and contribute more revenue, which can be beneficial for the cinema's growth and reputation.

Movie Palace Is a Local Cinema and Its Management Team