If a consumer has little personal expertise on which to make a brand choice, a logical and trusted source of information is friends.

Name: If a consumer has little personal expertise on which to make a brand choice, a logical and trusted source of information is friends.
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

Friends are often considered a reliable source of information because they can provide personal experiences and unbiased opinions, especially when the consumer lacks expertise.

If a Consumer Has Little Personal Expertise on Which to Make