Marketers are interested in customers' perceptions and conduct surveys in order to understand those perceptions.Although these surveys may result in imperfect measures, the numbers do allow marketers to gauge their performance relative to certain __________, such as past or competitive performance.
A) ideals
B) credence
C) statistics
D) benchmarks

Question

Quizplus · Accepted Answer

Benchmarks are standards or points of reference against which things may be compared or assessed, making them suitable for gauging performance relative to past or competitive performance.

Marketers Are Interested in Customers' Perceptions and Conduct Surveys in Order