Scoring models are traditionally comprised of three factors.Which of the following is NOT one of them?
A) high frequency
B) high recency
C) high monetary value
D) high purchase intention

Name: Scoring models are traditionally comprised of three factors.Which of the following is NOT one of them? A) high frequency B) high recency C) high monetary value D) high purchase intention
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Question

Quizplus · Accepted Answer

Scoring models traditionally include frequency, recency, and monetary value, but not purchase intention.

Scoring Models Are Traditionally Comprised of Three Factors