The time inputs we need for CLV include
A) estimates of retention rate and average lifespan of particular product.
B) estimates of retention rate.
C) average lifespan of particular product.
D) average age for the segment under consideration.

Question

Quizplus · Accepted Answer

To calculate Customer Lifetime Value (CLV), you need both the retention rate and the average lifespan of the product to estimate how long a customer will continue to generate revenue.

The Time Inputs We Need for CLV Include