Chase and Nathan are in charge of tracking customer evaluations for their employer.They are considering which measure to employ to track customer evaluation data.There are many measures that capture customer evaluations.Which of the following is one of the measures?
A) price
B) purchase intentions
C) time spent on research
D) quality

Question

Quizplus · Accepted Answer

Purchase intentions are a measure of customer evaluations as they reflect the likelihood of a customer buying a product or service, indicating their evaluation of it.

Chase and Nathan Are in Charge of Tracking Customer Evaluations