Hammer & Nails Co.is a large chain of home improvement stores on the East Coast.Evidence suggests that its television commercials are less effective in reaching its target audience than in past years.The marketing department believes this is because consumers record shows but skip through commercials.If the marketing executives still believe television advertising could be an effective way to reach their target market, the company should use product placement in television shows that are popular with its target market.

Question

Quizplus · Accepted Answer

Product placement integrates the product into the content of the show, making it harder for viewers to skip, thus potentially increasing exposure to the target audience.