The choice between continuous versus occasional advertising is strictly a budget-oriented decision.
Correct Answer:
Verified
Q17: IMC encourages marketers to effect a common
Q18: TV ads are vivid and dramatic and
Q19: Sean is the VP of Marketing at
Q20: If the marketing goal is awareness among
Q21: When something "newsworthy" happens, PR people issue
Q23: Online advertising and direct mail are the
Q24: Public relations (PR) is a means of
Q25: Nothing beats a face-to-face conversation to try
Q26: Direct mail is relatively inexpensive to send
Q27: Hammer & Nails Co.is a large chain
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