Sean is the VP of Marketing at a large chain of car dealerships.He believes in advertising heavily and investing in promotional spending because there is a strong relationship between these activities and the market value of a firm.Sean's thought process is correct because it has been proven that heavy advertising and promotional spending ensure a company's high market value.

Question

Quizplus · Accepted Answer

While advertising and promotional spending can positively impact a company's market value, it is not guaranteed. Other factors such as product quality, market conditions, and overall business strategy also play significant roles in determining a company's market value.

Sean Is the VP of Marketing at a Large Chain