IMC encourages marketers to effect a common strategy by sending the same message across all media.

Name: IMC encourages marketers to effect a common strategy by sending the same message across all media.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Integrated Marketing Communications (IMC) encourages a consistent message across all media, but it doesn't necessarily mean sending the exact same message. It involves tailoring the message to fit different media while maintaining a unified brand voice and strategy.

IMC Encourages Marketers to Effect a Common Strategy by Sending