John owns a taxi service company.He just got some new taxis with extra benefits like onboard Wi-Fi, and he needs to get the word out.He should calculate his advertising budget based on the method of using his strategic advertising goal and calculating the necessary expenditures to meet that goal.

Question

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Calculating an advertising budget based on strategic goals ensures that expenditures are aligned with desired outcomes, such as increasing awareness of new features like onboard Wi-Fi.

John Owns a Taxi Service Company