A computer company uses a humorous TV ad to promote its new computer and an informative direct mail ad to show all the features of its new computer.This is an example of IMC.

Question

Quizplus · Accepted Answer

Integrated Marketing Communications (IMC) involves using different promotional methods to provide a consistent message about a product, as seen in the use of both humorous TV ads and informative direct mail ads for the computer.

A Computer Company Uses a Humorous TV Ad to Promote