Donna's philosophy as she coordinates her firm's marketing efforts is to keep in mind the company's overarching strategy and to ensure that all marketing activities send a consistent message, beginning with the communications but also including the other marketing mix elements.Based on this information, Donna is most likely a proponent of

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Integrated marketing communications (IMC) is a strategy that Donna is likely using, as it involves coordinating all marketing activities to ensure a consistent message across all channels and elements of the marketing mix.

Donna's Philosophy as She Coordinates Her Firm's Marketing Efforts Is