Even though subliminal messages are effective, they have been banned because they are unethical.
Correct Answer:
Verified
Q21: The following formula is how marketers hope
Q22: DAR scores are important to justify advertising
Q23: StopSigns Co.specializes in making durable, weather-proof signs
Q24: Testimonials by regular people can convey credibility
Q25: Concept testing involves a focus group of
Q27: Attitude-to-the-ad (Aad) is the attitude that is
Q28: An ad that has a feel-good portrayal
Q29: The success of the more effective goals
Q30: Source credibility refers to a consumer interpreting
Q31: An important potential problem with humorous ads
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