At which stage in the new product development process does the company have a number of ideas that it thinks might work and gets customers' feedback as to which ideas sound most promising?
A) test marketing
B) concept testing
C) product development
D) product testing

Question

Quizplus · Accepted Answer

Concept testing involves presenting the product ideas to potential customers to gather feedback on which concepts are most appealing and promising.

At Which Stage in the New Product Development Process Does