__________ tends to be higher when the product has a clear relative advantage over existing products, is compatible with the customer's lifestyle, is not overly complex (or the complexity is masked by a user-friendly interface), and is easily tried or sampled in order to facilitate initial assessment.
A) Consumer acceptance
B) Risk
C) Cost
D) Efficiency

Question

Quizplus · Accepted Answer

Consumer acceptance is higher when a product has a clear advantage, compatibility, simplicity, and trialability, as these factors make it more appealing and easier for consumers to adopt.

__________ Tends to Be Higher When the Product Has a Clear