Amos does not want to find new customers or create new products.Instead, he is opening more stores and improving the marketing mix-more intriguing advertising, better pricing, better reward program, better in-store service, better store ambience, etc.What strategy is he using?
A) market penetration
B) product development
C) market development
D) diversification

Question

Quizplus · Accepted Answer

Amos is using a market penetration strategy, which focuses on increasing sales of existing products to the current market through tactics like opening more stores and enhancing the marketing mix.

Amos Does Not Want to Find New Customers or Create