Simone started the meeting at BCD Co.by focusing the attendees on the company's current status."We have a good product mix," she stated."To continue to grow, we need to target more segments." Which strategic path is Simone pursuing?
A) product development
B) market penetration
C) market development
D) diversification

Question

Quizplus · Accepted Answer

Simone is focusing on targeting more segments, which aligns with market development, as it involves expanding into new markets or segments with existing products.

Simone Started the Meeting at BCD Co