Procter & Gamble determined that its Thermacare Heat Wrap was underperforming and lacked a desired level of growth potential, so it decided to sell the brand.In what phase of the product life cycle was Thermacare Heat Wrap?
A) growth
B) decline
C) maturity
D) failure

Question

Quizplus · Accepted Answer

The decision to sell the brand due to underperformance and lack of growth potential indicates that Thermacare Heat Wrap was in the decline phase of the product life cycle.

Procter & Gamble Determined That Its Thermacare Heat Wrap Was