Anne and Joseph lead the product development team for a national GPS system manufacturer.In reviewing customer satisfaction survey results, they find that product reliability is one of their customers' biggest complaints.From a marketing perspective, reliability in a product means
A) it is expensive to own one.
B) the product will perform to quality standards.
C) the prestige of the product bolsters the consumer's self-image.
D) maintenance and repair costs are high.
Correct Answer:
Verified
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A)
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A) attributes
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