One way marketers get customers to relate to brands is by using a brand __________, such as Google's classification as "exciting" or Rolex's classification as sophisticated.

Name: One way marketers get customers to relate to brands is by using a brand __________, such as Google's classification as "exciting" or Rolex's classification as sophisticated.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketers use brand personality to give human-like traits to brands, helping customers relate to them emotionally.

One Way Marketers Get Customers to Relate to Brands Is