Marketers have long realized the benefits of morphing long-term purchase-transaction exchanges into short-term relationship marketing.
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Q12: Goods and services are totally distinct from
Q13: A "product" is the general term used
Q14: Search qualities are the attributes that are
Q15: Some customers will seek value and low
Q17: The word "product" can only be defined
Q18: All marketing managers have the same goal:
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