A "product" is the general term used to describe both goods and services.
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Q8: The word product can be defined as
Q9: Marketing is an exchange: the company offers
Q10: An example of "experience marketing" is a
Q11: Experience attributes are those that require some
Q12: Goods and services are totally distinct from
Q14: Search qualities are the attributes that are
Q15: Some customers will seek value and low
Q16: Marketers have long realized the benefits of
Q17: The word "product" can only be defined
Q18: All marketing managers have the same goal:
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