Marketing is an exchange: the company offers something (e.g., a flight), and the customer offers something in return (e.g., a payment).

Name: Marketing is an exchange: the company offers something (e.g., a flight), and the customer offers something in return (e.g., a payment).
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Marketing involves an exchange process where a company provides a product or service, and the customer provides payment or another form of value in return.

Marketing Is an Exchange: the Company Offers Something (E